기존 데이터베이스 관리도구로 데이터를 수집, 저장, 관리, 분석할 수 있는 역량을 넘어서는 대량의 정형 또는 비정형 데이터 집합을 토대로 다양한 가치를 추출하고 결과를 분석하는 기술
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1. 자체제작의 필요성 대두 2011년 VOD 사업자들의 콘텐츠 가격 인상→ Netflix의 실적 적자 위기. 콘텐츠
Looking around model strategy ...
1st Model : Jeon In Hwa
1997 ~ 2005
Target : for middle-aged women
- She is a mother of 2 children and a middle-aged woman
- 2003 Advertisement copy ex : ‘언니를 보면 나이는 아무 것도 아닌 것 같아’
- IOPE expected effects that their target envy her as she looks young
2nd Model : Lee Young Ae
2004 ~ 2006
Target : f
campaigns. (Dynamics Strategy)
Know what you are, know what to act'.
Know the competitor.
Be customer.
b) Needs and Trends (Macro environment) (trend / mega trends)
Healthy trend
Anheuser uses the data to constantly change marketing strategies, to design promotions to suit the ethnic makeup of its markets, and as early warning radar that detects where rivals might have an edge.
strategies of reselling system, bundling sets, and new item.
There are limitations to the accuracy of the results, as the complexity of the reality cannot be reflected wholly. Nevertheless, our effort to analyze the item market and adopt what we learned from the class was useful experience.
2. Introduction
2.1 Background
Recently, based on the data from 2008 April 18th, Cyworld has peak
Harrah’s Big Database Gamble
1. Analyze Harrah’s using the competitive forces and value chain model
Sale & Marketing
카지노 사업은 고객과의 관계가 가장 중요하고 그들은 지역민, 관광객, 소액 플레이어, 고액 플레이어, 일시적 플레이어, 지속적 플레이어 등으로 여러 계층으로 분류되었다. 정확한 Segmentation을 위한 고객
“What you want” is essential
Clear objectives are key
Cross functional team is a necessity
A good contract requires a lot of data
Create a Shared Vision
Include Effective Performance Measures
Use Performance Incentives and Penalties
Establish Clear Communication Mechanisms
Develop a Clear Contingency Plan and Exit Strategy
Manage People Issues
Terms of the Agreement
Minimum S
1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
4. situation analysis
SWOT Analysis
ㆍStrength
- Appeal to the customers as a domestic product
- Technical skills based on OEM
- Positive Worldcup image to appeal to the consumers
- Wide range of items
ㆍWeak
- Weakened brand image
- Inefficient domestic labor costs
- High price ratio compared to the brand image
ㆍOpportunity
- Brand awareness level increase
- Offensive but co
Ⅲ. BCG Matrix
(1)Present situation
(2)Direction of strategy's establishment
Ⅳ. Current state
1.Star
(1)Lotte Confectionery
Lotte Confectionery has been growing nationally. And it is trying to achieve a goal that Asia number 1 the confectionery in 2018. Lotte Confectionery built infra to target foreign market by build new factories at China, Russia and Vietnam last yea
As you can see, data shows us that coffee bean doesn't take a first place and looks like it's very hard to take that place. But it's too early to make some decision right now so let's see interview part and make it whole together.
3. Interview Survey
We did interview with people because we need some video data and real experiment for our research. Of course, paper survey could